Event at YMI Cultural Center on Dec. 14 continues AdvantageWest series focusing on green entrepreneurship opportunities

How did a single innovation to a trucking fleet save a major retail chain $10 million a year? And how did another Fortune 500 company simply unscrew a light bulb, creating a ripple effect all the way to the Olympic Games?

According to brand strategist Neil Gurney, the answer is simple: Sustainability.

Gurney will lead a discussion on business and sustainability at the next Blue Ridge Entrepreneurial Council Forum, Tuesday, Dec. 14, 5:30 – 7:30 p.m., at the YMI Cultural Center in downtown Asheville, which is co-sponsoring the event with AdvantageWest. The event continues a focus on opportunities for entrepreneurship in the green-business sector as part of AdvantageWest’s entrepreneurial development and green-economy initiatives.

Formerly a CEO with Saatchi & Saatchi and now a partner and head of brand strategy and sustainability for Asheville-based firm Integritive2, Gurney says a “sustainability revolution” is taking place around the globe. Even big brands are taking center stage in terms of green issues and consumption. During the BREC Forum, Gurney will address how the sustainability revolution is impacting consumer behavior and what WNC businesses can do to reach the growing green-consumer market.

The event is open to the public. Cost to attend is $10, which includes light appetizers, beverages, and time for networking in addition to the presentation. Space is limited and pre-registration is encouraged. Register online here or contact Pam Lewis, Senior VP for Entrepreneurial Development with AdvantageWest at (828) 687-7234 for more information.


MORE ABOUT BREC AND ADVANTAGEWEST: BREC is an organization for entrepreneurs in Western North Carolina that focuses on education, networking, mentoring, communications and capital formation. It is an initiative of the entrepreneurial development program of AdvantageWest, the economic development partnership serving the 23 counties of Western North Carolina. In addition to entrepreneurial development and the AdvantageGreen green-economy initiative, the other major job-creation programs of AdvantageWest are focused on advanced manufacturing and agribusiness. AdvantageWest also maintains the WNC Film Commission. Visit www.advantagewest.com for more information or call (828) 687-7234.